Digital Media Planner/Buyer

Digital Media Planner/Buyer - Remote (Latin America) 🌎✨

Bluelight, a premier software consultancy focused on innovative technology solutions, is seeking a passionate Digital Media Planner/Buyer to join our expanding team in Latin America. This fully remote position allows you to work from the comfort of your home while contributing to exciting projects that enhance user experiences.

Key Responsibilities:

🚀 Media Planning & Strategy

• Craft comprehensive media plans that align with client goals and target audiences.
• Conduct research to identify optimal media channels and strategies.
• Strategically allocate budgets based on performance and objectives.
• Stay updated on emerging digital media trends and AI integrations.
• Advise new business and account teams on budgets and strategies during pitches.

🎯 Campaign Execution & Management

• Oversee execution of paid media campaigns across platforms (e.g., Google Ads, social media).
• Manage relationships with external vendors for daily campaign management.
• Track essential KPIs, including leads, CPA, CPL, engagement rates, and web traffic.
• Analyze performance data for continuous optimization and improvement.
• Generate regular performance and insight reports for review.

💰 Budget Management

• Monitor and control media budgets, ensuring deliveries align with timelines.
• Identify cost-saving opportunities while maintaining effectiveness of campaigns.

Skills & Qualifications:

• 3+ years of experience in the advertising agency environment.
• Proven expertise in digital media planning and buying with a performance marketing focus.
• Strong project management skills and analytical abilities.
• Expertise in various digital media channels and proficiency with media planning tools.
• Excellent communication and interpersonal skills, thriving in both independent and team settings.

Why Join Bluelight?
🎉 Competitive salary with performance-based increases.
🌴 Generous paid-time-off and flexible working hours.
📚 Opportunities for continuing education, training, and professional certifications.
🤝 Be part of a fun and rewarding work culture where your contributions make a direct impact.

If you're ready to take the next step in your career and thrive in a dynamic remote environment, we invite you to apply today! 🌟

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