Vestmark

Director, Integrated Marketing

Wakefield, MA, USA

Director, Integrated Marketing 🌟

Location: Wakefield, MA (Hybrid)

Join Vestmark as the Director of Integrated Marketing and play a crucial role in shaping cohesive marketing strategies to drive our growth journey! We are looking for a dynamic leader with a strategic vision and tactical expertise in the marketing landscape, particularly within the financial services and WealthTech/FinTech sectors.

Key Responsibilities:

  • Strategic Marketing Leadership: Craft and implement comprehensive marketing strategies that align with Vestmark’s objectives and brand vision.

  • Campaign Development and Execution: Design, launch, and optimize multi-channel marketing campaigns that target enterprise-level clients, enhancing brand awareness and driving demand generation. 🎯

  • Enterprise Marketing: Work collaboratively with sales, product management, and client success teams to develop customized marketing programs for our financial institution clients. 💼

  • Messaging and Positioning: Define and convey compelling value propositions, ensuring cohesive messaging across all marketing platforms and sales resources.

  • Leadership and Team Management: Lead and mentor a high-performing marketing team, fostering a results-driven culture.

  • Market Intelligence: Utilize industry trends and customer data to inform strategic marketing decisions, ensuring we remain competitive in the marketplace. 📊

  • Measurement and Analytics: Establish KPIs to assess the effectiveness of all marketing initiatives, using insights to continually refine our approach.

  • Budget Oversight: Manage marketing budgets effectively, ensuring optimal allocation and return on investment.

Candidate Qualifications:

  • Bachelor's degree in marketing, business, or related field; MBA preferred.
  • Minimum of 8 years of professional marketing experience, with at least 5 years in financial services or WealthTech/FinTech.
  • Proven track record in executing integrated marketing campaigns tailored for enterprise clients.
  • Strong expertise in crafting persuasive messaging and strategic positioning. 🏅
  • Exceptional communication, analytical, and collaborative skills.

At Vestmark, we celebrate diversity and are committed to fostering an inclusive environment for all employees. We welcome applications from individuals of all backgrounds and experiences.

If you're ready to accelerate your career and make a significant impact in the integrated marketing sphere, apply now! 🚀

#LI-TG1 #LI-Hybrid