Manager, Lifecycle Marketing

Manager, Lifecycle Marketing - Remote Opportunity 🌍✉️

Join The Black Tux in our mission to help people look their best for every occasion! We are currently seeking a Manager of Lifecycle Marketing to lead our customer messaging strategy across email and SMS channels. You will play a crucial role in building strong relationships with our customers and driving revenue through sophisticated marketing strategies, all while maintaining our brand’s quality and sophistication.

About Us:
At The Black Tux, we design contemporary formal wear using luxurious fabrics sourced globally. With expert stylist support and outstanding customer service, we aim to provide our customers with an exceptional experience.

Key Responsibilities:

• Develop and implement comprehensive lifecycle marketing strategies for email and SMS, aligning with overall brand objectives 📝
• Create and optimize engaging email journeys to enhance customer engagement and conversion rates
• Launch and manage a new SMS marketing program from the ground up 📲
• Collaborate on the design and implementation of a loyalty/referral rewards program
• Conduct testing and optimization for all lifecycle marketing initiatives
• Analyze performance metrics for email and SMS programs, focusing on conversion and revenue 📊
• Work alongside various teams to ensure a cohesive customer experience

Who You Are:

• A strategic thinker with a robust background in email and lifecycle marketing
• Experienced with ESP platforms, particularly Klaviyo, and familiar with email best practices
• Data-driven with strong analytical skills and project management capabilities
• Capable of working independently while fostering collaboration across departments

Minimum Requirements:

• 5-8 years of experience in email marketing, CRM, or lifecycle marketing
• Proficiency in web analytics tools (Google Analytics, Amplitude, etc.)
• Strong experience in email development and familiarity with HTML/CSS

Nice to Have:

• Experience with SMS marketing, loyalty program development, or e-commerce sectors
• Background in the fashion or wedding industry

Salary Range: $110,000 - $130,000 annually 💼

Work Environment:
This is a fully remote position within the continental US. We prioritize a flexible work culture that accommodates various needs, with established core business hours for team collaboration.

Our Commitment to Diversity:
At The Black Tux, we believe in the power of diversity, equity, inclusion, and belonging. We are an equal opportunity employer and create a safe, welcoming environment for all employees 🌈.

If you’re ready to drive impactful marketing strategies in a vibrant team, APPLY NOW! 🎉