Marketing Operations Specialist

Marketing Operations Specialist 📈
Location: 100 2nd Ave S, St. Petersburg, FL 33701

Join a National Top Workplace and become part of a global leader in loyalty marketing! 🚀 We collaborate with renowned brands to deliver innovative loyalty solutions, impacting over 330 million consumers worldwide. Our mission is to enhance enterprise value through loyalty for our clients, fostering a fun and inclusive workplace culture that prioritizes mental and physical health.

Key Responsibilities:

• Collaborate with clients, partners, and internal teams to set up and monitor loyalty marketing campaigns using platforms like Marketo, Airship, and Salesforce Marketing Cloud.
• Define campaign goals and requirements, lead kick-off meetings, and manage workstreams and timelines.
• Execute multi-channel messaging campaigns with a focus on personalization, segmentation, and A/B testing.
• Proofread and conduct quality assurance on digital content to ensure accuracy and consistency across platforms.
• Identify inefficiencies in processes, recommend improvements, and manage compliance with performance reporting standards.
• Communicate project status and manage campaign priorities in daily team meetings.
• Stay current on marketing technology best practices and identify new tools for campaign effectiveness.

Qualifications for Success:

• 3+ years in digital campaign management or a similar role.
• 2+ years of QA experience focused on marketing materials.
• Proficiency in HTML and basic CSS; creative design experience is a plus.
• Strong knowledge of marketing automation platforms and personalization strategies.
• Excellent analytical, problem-solving, and communication skills.
• Detail-oriented with strong organizational abilities and experience in managing multiple projects simultaneously.

Preferred Skills:

• Familiarity with Adobe Workfront and data-driven marketing strategies.
• Experience with cross-browser testing and creative production processes.
• Knowledge of QA platforms like Litmus or Validity.

At Kobie, we value diversity and celebrate differences! We provide robust health benefits, generous vacation time, and a comprehensive career growth strategy. Join us to build your career in a supportive environment that prioritizes equity, diversity, and inclusion.

Ready to make an impact? Apply now and be part of our success story! ✨