Merchant Marketing CRM & Special Projects Senior Associate

Merchant Marketing CRM & Special Projects Senior Associate
🌟 Location: Jakarta | 📍 Type: Permanent | 👩‍💼 Work Style: On-Site

About the Role:
Join our GoFood team as a Merchant Marketing CRM Senior Associate, where you'll lead CRM initiatives that elevate merchant marketing campaigns. Collaborate closely with cross-functional teams to drive strategic CRM efforts, focusing on personalized communication that enhances user engagement and retention in the Indonesian market.

What You’ll Do:

• 🎯 Campaign Oversight: Manage multi-channel campaigns (Push Notification, Pop-up, Inbox, WhatsApp, Email) aligning with brand objectives and user insights.
• 📈 Journey Implementation: Execute automation campaigns within in-app and out-app channels.
• 🔍 Special Projects: Handle CRM responsibilities for special initiatives related to GoFood Merchants.
• ✉️ Template Development: Create effective communication templates based on branding guidelines and best practices.
• 📊 Performance Analysis: Evaluate campaign performance, leveraging data to enhance engagement and conversion rates along the merchant lifecycle.
• 📅 Calendar Management: Oversee campaign calendars and A/B testing strategies to boost user engagement.
• 🤝 Cross-Functional Collaboration: Work with Growth, Branding, Product, Community, and Special Projects teams to ensure successful CRM execution.
• 🏆 Competitive Analysis: Conduct CRM analysis to formulate actionable strategies and recommend improvements with management.
• 🚀 Industry Insights: Stay updated on trends to spot new opportunities for growth.

What You’ll Need:

• 🎓 Education: BS/MS in Computer Science, Business, Marketing, Communication, or equivalent experience.
• 💼 Experience: Minimum 3+ years in CRM marketing, ideally in online mobile apps, e-commerce, or related industries.
• 🛠️ CRM Tools Proficiency: Familiarity with advanced CRM tools (e.g., Hubspot, Clevertap, Salesforce) for campaign execution.
• 💻 Technical Skills: Knowledge of HTML/CSS and SQL is a plus.
• 📊 Analytical Skills: Strong quantitative abilities, with experience in A/B testing and data-driven decision-making.
• 🗣️ Communication Skills: Excellent English communication skills, with strong presentation abilities.
• 📚 Industry Knowledge: Solid understanding of the OFD sector & B2B dynamics, including merchant behavior and market trends.
• 💰 Budget Management: Experience in budget oversight focused on maximizing ROI.
• ⚡ Dynamic Adaptability: Thrive in a fast-paced environment with changing priorities.

About the Team:
Join a passionate team dedicated to supporting Indonesian SMEs. Our culture blends creativity and agility to tackle merchant challenges through innovative marketing strategies. We prioritize professional development, teamwork, and a dynamic work environment, continuously improving through data insights.

About GoTo Group:
GoTo Group is Indonesia’s largest digital ecosystem, committed to "Empower Progress." We offer a range of services from transportation to financial solutions, creating a comprehensive platform for consumers and businesses alike.

Apply Now and Become Part of Our Journey! 🚀
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