GoTo Group

Merchant Marketing CRM & Special Projects Senior Associate

Jakarta, Not specified, Indonesia

Merchant Marketing CRM & Special Projects Senior Associate
🌟 Location: Jakarta | πŸ“ Type: Permanent | πŸ‘©β€πŸ’Ό Work Style: On-Site

About the Role:
Join our GoFood team as a Merchant Marketing CRM Senior Associate, where you'll lead CRM initiatives that elevate merchant marketing campaigns. Collaborate closely with cross-functional teams to drive strategic CRM efforts, focusing on personalized communication that enhances user engagement and retention in the Indonesian market.

What You’ll Do:

  • 🎯 Campaign Oversight: Manage multi-channel campaigns (Push Notification, Pop-up, Inbox, WhatsApp, Email) aligning with brand objectives and user insights.
  • πŸ“ˆ Journey Implementation: Execute automation campaigns within in-app and out-app channels.
  • πŸ” Special Projects: Handle CRM responsibilities for special initiatives related to GoFood Merchants.
  • βœ‰οΈ Template Development: Create effective communication templates based on branding guidelines and best practices.
  • πŸ“Š Performance Analysis: Evaluate campaign performance, leveraging data to enhance engagement and conversion rates along the merchant lifecycle.
  • πŸ“… Calendar Management: Oversee campaign calendars and A/B testing strategies to boost user engagement.
  • 🀝 Cross-Functional Collaboration: Work with Growth, Branding, Product, Community, and Special Projects teams to ensure successful CRM execution.
  • πŸ† Competitive Analysis: Conduct CRM analysis to formulate actionable strategies and recommend improvements with management.
  • πŸš€ Industry Insights: Stay updated on trends to spot new opportunities for growth.

What You’ll Need:

  • πŸŽ“ Education: BS/MS in Computer Science, Business, Marketing, Communication, or equivalent experience.
  • πŸ’Ό Experience: Minimum 3+ years in CRM marketing, ideally in online mobile apps, e-commerce, or related industries.
  • πŸ› οΈ CRM Tools Proficiency: Familiarity with advanced CRM tools (e.g., Hubspot, Clevertap, Salesforce) for campaign execution.
  • πŸ’» Technical Skills: Knowledge of HTML/CSS and SQL is a plus.
  • πŸ“Š Analytical Skills: Strong quantitative abilities, with experience in A/B testing and data-driven decision-making.
  • πŸ—£οΈ Communication Skills: Excellent English communication skills, with strong presentation abilities.
  • πŸ“š Industry Knowledge: Solid understanding of the OFD sector & B2B dynamics, including merchant behavior and market trends.
  • πŸ’° Budget Management: Experience in budget oversight focused on maximizing ROI.
  • ⚑ Dynamic Adaptability: Thrive in a fast-paced environment with changing priorities.

About the Team:
Join a passionate team dedicated to supporting Indonesian SMEs. Our culture blends creativity and agility to tackle merchant challenges through innovative marketing strategies. We prioritize professional development, teamwork, and a dynamic work environment, continuously improving through data insights.

About GoTo Group:
GoTo Group is Indonesia’s largest digital ecosystem, committed to "Empower Progress." We offer a range of services from transportation to financial solutions, creating a comprehensive platform for consumers and businesses alike.

Apply Now and Become Part of Our Journey! πŸš€
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