Merchant Marketing CRM & Special Projects Senior Associate
Jakarta, Not specified, Indonesia
Merchant Marketing CRM & Special Projects Senior Associate
π Location: Jakarta | π Type: Permanent | π©βπΌ Work Style: On-Site
About the Role:
Join our GoFood team as a Merchant Marketing CRM Senior Associate, where you'll lead CRM initiatives that elevate merchant marketing campaigns. Collaborate closely with cross-functional teams to drive strategic CRM efforts, focusing on personalized communication that enhances user engagement and retention in the Indonesian market.
What Youβll Do:
- π― Campaign Oversight: Manage multi-channel campaigns (Push Notification, Pop-up, Inbox, WhatsApp, Email) aligning with brand objectives and user insights.
- π Journey Implementation: Execute automation campaigns within in-app and out-app channels.
- π Special Projects: Handle CRM responsibilities for special initiatives related to GoFood Merchants.
- βοΈ Template Development: Create effective communication templates based on branding guidelines and best practices.
- π Performance Analysis: Evaluate campaign performance, leveraging data to enhance engagement and conversion rates along the merchant lifecycle.
- π Calendar Management: Oversee campaign calendars and A/B testing strategies to boost user engagement.
- π€ Cross-Functional Collaboration: Work with Growth, Branding, Product, Community, and Special Projects teams to ensure successful CRM execution.
- π Competitive Analysis: Conduct CRM analysis to formulate actionable strategies and recommend improvements with management.
- π Industry Insights: Stay updated on trends to spot new opportunities for growth.
What Youβll Need:
- π Education: BS/MS in Computer Science, Business, Marketing, Communication, or equivalent experience.
- πΌ Experience: Minimum 3+ years in CRM marketing, ideally in online mobile apps, e-commerce, or related industries.
- π οΈ CRM Tools Proficiency: Familiarity with advanced CRM tools (e.g., Hubspot, Clevertap, Salesforce) for campaign execution.
- π» Technical Skills: Knowledge of HTML/CSS and SQL is a plus.
- π Analytical Skills: Strong quantitative abilities, with experience in A/B testing and data-driven decision-making.
- π£οΈ Communication Skills: Excellent English communication skills, with strong presentation abilities.
- π Industry Knowledge: Solid understanding of the OFD sector & B2B dynamics, including merchant behavior and market trends.
- π° Budget Management: Experience in budget oversight focused on maximizing ROI.
- β‘ Dynamic Adaptability: Thrive in a fast-paced environment with changing priorities.
About the Team:
Join a passionate team dedicated to supporting Indonesian SMEs. Our culture blends creativity and agility to tackle merchant challenges through innovative marketing strategies. We prioritize professional development, teamwork, and a dynamic work environment, continuously improving through data insights.
About GoTo Group:
GoTo Group is Indonesiaβs largest digital ecosystem, committed to "Empower Progress." We offer a range of services from transportation to financial solutions, creating a comprehensive platform for consumers and businesses alike.
Apply Now and Become Part of Our Journey! π
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