Revenue Marketing Manager, Higher Education

Revenue Marketing Manager, Higher Education (Remote) 🌍

Join our dynamic Higher Education marketing team at Instructure as a Revenue Marketing Manager and play a key role in driving new logo acquisition and customer growth pipeline! Reporting to the Senior Manager of Higher Education Marketing, you will collaborate with various internal teams including Sales, Customer Success, and Digital Media, all while working remotely.

Key Responsibilities:

• Lead marketing campaigns targeting five core metrics: Awareness, Acquisition Pipeline, Pipeline Progression, Retention, and Growth Pipeline.
• Analyze and report on the effectiveness of demand marketing activities on the sales pipeline and bookings.
• Manage vendor tactics, including webinars, to enhance quarterly acquisition and growth programs.
• Create engaging ad copy and email content; design images using Canva or coordinate with our creative team.
• Work closely with sales teams to develop training and resources that drive successful marketing tactics.
• Communicate upcoming marketing initiatives to other departments, especially Sales.
• Balance our demand program portfolio by integrating events, account-based marketing, and digital marketing efforts.
• Oversee the quarterly marketing budget and report on campaign performance metrics.

Success Metrics:

• Track inbound lead volume, conversion rates, and sourced/influenced pipeline.
• Achieve Pipe goal attainment while supporting broader business objectives like brand awareness and retention.

Qualifications:

• Bachelor’s degree in Business, Marketing, or comparable field; MBA is a plus.
• Minimum 3 years of B2B demand generation experience in SaaS.
• Proven experience in creative campaign development and executing various digital marketing strategies (email, social, SEM).
• Strong analytical abilities to monitor campaign performance and expenditure.
• Exceptional organization, project management skills, and attention to detail.
• Effective communication skills across all management levels.
• A cheerful disposition and a good sense of humor! 😄

What We Offer:

• Competitive salary range: $80,000 - $93,000 a year.
• 401k, medical, dental, and life insurance.
• Tuition reimbursement and flexible work schedules.
• Paid time off, 11 paid holidays, and a Lifestyle Spending Account.

At Instructure, we celebrate diversity and create inclusive environments for all employees. We are proud to be an Equal Opportunity Employer and participate in E-Verify. All employees are required to successfully pass a background check post-hire.

Ready to join our awesome team? APPLY FOR THIS JOB today!