Digital Media Planner/Buyer

Digital Media Planner/Buyer - Remote, Latin America 🌎💼

Join Bluelight, a leading software consultancy revolutionizing technology! We're on the hunt for a talented Digital Media Planner/Buyer to craft innovative advertising strategies and drive performance for our diverse clientele. If you're passionate about media planning & execution, this remote role is for you!

Key Responsibilities:

🌟 Media Planning & Strategy

• Develop comprehensive media plans tailored to client goals and target audiences.
• Conduct research to identify optimal media channels and strategies.
• Allocate budgets across channels based on performance analysis.
• Stay updated on digital media trends and AI integrations.
• Collaborate with New Business and Account teams for pitch strategies.

📈 Campaign Execution & Management

• Oversee execution of paid media campaigns across platforms like Google Ads and social media.
• Manage vendor relationships for seamless campaign management.
• Track KPIs including CPA, CPL, and engagement rates.
• Analyze campaign performance data for continuous improvement.
• Generate regular performance reports with actionable insights.

💰 Budget Management

• Monitor media budgets to ensure campaigns are on track.
• Identify cost-saving opportunities while maintaining effectiveness.

Skills & Qualifications:

• 3+ years of experience in an advertising agency environment.
• Strong project management skills and proven experience in digital media planning and buying.
• In-depth knowledge of digital media channels and analytical tools.
• Excellent communication skills and the ability to thrive independently and collaboratively.
• Proficiency in media planning and buying tools.

What We Offer:
✨ Competitive salary and performance-based bonuses.
✨ Generous paid-time-off and flexible working hours.
✨ Work remotely from anywhere!
✨ Continuous education and training opportunities.
✨ Company-sponsored courses, exams, and certifications.

At Bluelight, your contributions are valued, and your work significantly impacts our clients' success. If you're ready for an exciting career that fosters growth and innovation, apply now! 🚀💡

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